International Privacy Policy

Sac Tea Fest 


Privacy Policy 

Sacramento International Tea Festival’s (STF) privacy policy covers the collection and use of personal information that may be gathered anytime you visit our website. Please take a moment to read the following to learn more about our practices, including what type of information is gathered, how the information is used, to whom we disclose the information, and how we safeguard the information. Your privacy is a priority at STF, and we go to great lengths to protect it.


Why we collect personal information

Why do we collect your personal information? Because it helps us deliver a superior level of customer service to you. It enables us to give you convenient access to our services and focus on those areas of greatest interest to you. In addition, your personal information helps us keep you posted on the latest services, special offers, and events you might like to hear about.

If you do not want STF to keep you up to date on our news and services, update your personal contact information and preferences and opt out of the email notices.


What information we collect

There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you’re participating in an online survey or registering for a service. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences, or information relating to a support or service issue. We also collect information — such as your occupation — for market-research purposes to get to know you and thus provide more valuable service. We may also collect information regarding your activities on our website and on related websites. This helps us to determine how best to provide useful information to you and to understand which parts of our website and services are of most interest to you.


When we disclose your information

STF takes your privacy very seriously. Be assured that T Ching does not sell or rent your contact information to other marketers. To help us provide superior service, your personal information may be shared with legal entities within the STF group globally who will safeguard it in accordance with STF’s privacy policy. There are also times when it may be advantageous for STF to make certain personal information about you available to companies that STF has a strategic relationship with or that perform work for STF to provide services to you on our behalf. These companies may help us process information, fulfill service requests, manage and enhance customer data, provide customer service, assess your interest in our services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with STF’s policies. Without such information being made available, it would be difficult for you to receive customer service, provide us with feedback to improve our services, or access certain services, offers, and content on STF’s website.

At times, we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.


How we protect your personal information

STF takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.


Integrity of your personal information

STF has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by updating your account. And you can request a copy of your personal information, your registration history, and your interactions with us by contacting us at the email address below.


Cookies and other technologies

As is standard practice on many corporate websites, STF’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure our online advertising is bringing customers to our services, to study traffic patterns on our website, to determine the effectiveness of our customer communications, and to make your experience on our website more rewarding. Cookies help us to customize your experience and provide greater convenience each time you interact with us.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes your Internet protocol (IP) address, browser type, Internet service provider (ISP), referring/exit page, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, administer the site, track users’ movements around the site, and gather demographic information about our user base as a whole. STF will not use the information collected to market directly to a person.

In some of our email messages, we use a “click-through URL” linked to content on the STF website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked, simply avoid clicking text or graphic links in the email.

In addition, we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site. Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we’re only sending messages that are of interest to our customers.


Our company-wide commitment to your privacy

As we have said, STF takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to STF’s employees and strictly enforce privacy safeguards within the company. In addition, T Ching supports industry initiatives — such as the Online Privacy Alliance — to preserve privacy rights on the Internet. We do not knowingly solicit personal information from minors or send them requests for personal information.

STF abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. You’ll find more information about the U.S. Department of Commerce Safe Harbor Program at

STF’s website has links to the sites of other companies. STF is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

Privacy questions

If you have questions or concerns about STF’s privacy policy, please contact us at

STF may update its privacy policy from time to time. When we change the policy in a material way, we will post a notice on our website along with the updated privacy policy.

Sacramento International Tea Festival

Thank you for visiting our website and we hope that you will come to sip a cup of tea with us at 

The Sacramento International Tea Festival 


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